Today’s most widely used social media sites include Instagram. And for good reason – it’s a great way to connect with potential customers and promote your brand. But if you’re a small business, you might be wondering how to get started on Instagram. Or maybe you’ve been using it for a while but you’re not seeing the results you want. Don’t worry – we’ve got you covered. In this blog post, we will share some tips on how small businesses can make the most out of Instagram. From creating engaging content to using the right hashtags, read on for some helpful advice.
Tips For Instagram Small Businesses
Use A Business Account
If you’re using Instagram for your small business, it’s important to have a business account. A business account on Instagram gives you access to features that aren’t available on a personal account, and it also helps you build credibility with potential customers.
Some of the benefits of having a business account include:
- The ability to add contact information to your profile, making it easy for customers to get in touch with you.
- The performance of your posts and insights about your followers.
- Promoted posts, which give you the opportunity to reach more people with your content.
If you’re not sure how to set up a business account on Instagram, don’t worry – it’s easy! Just follow these steps:
- Go to the Instagram app and log in with your personal account.
- Tap on the menu icon in the top right corner (the three lines).
- When you swipe down, you will see the option to “Switch to Business Profile.”.
- Follow the prompts to connect your Facebook Page (if you haven’t already) and add other relevant information about your business.
- Once your business profile is set up, start sharing great content!
Use Stories to post interactive content
When it comes to Instagram, small businesses have a big advantage: the platform is built for visual content. And what’s more visually engaging than a story?
Stories are a great way to post interactive content that will stop scrollers in their tracks. You can use stories to give your followers a behind-the-scenes look at your business, show off new products or services, or even run a contest or promotion.
Plus, with features like polls and quizzes, you can gather valuable insights from your audience that can help inform your marketing decisions down the line. So if you’re not using stories as part of your Instagram strategy, now is the time to start!
Collaborate with influencers and small businesses
It can be challenging for small enterprises to be heard over the clamour of bigger corporations. However, one way you can cut through the clutter is by collaborating with influencers and other small businesses.
A bigger audience can be reached with the help of influencers, who have a sizable social media following. When partnering with an influencer, be sure to select someone who is relevant to your industry and whose values align with your own.
In addition to working with influencers, another great way to get exposure for your small business is by collaborating with other small businesses. There are many ways to do this, such as co-hosting an event or running a joint marketing campaign. By teaming up with other small businesses, you can pool your resources and reach a larger audience than you would be able to on your own.
Track Your Analytics
In order to make the most of your Instagram marketing efforts, it’s important to track your analytics. By doing so, you’ll be able to see which posts are performing well, which hashtags are bringing you the most engagement, and more.
There are a few different ways to track your analytics on Instagram. One is through the native insights feature that is available for business accounts. Easily access the “see insights” option by going to any of your posts. From there, you’ll be able to see how many people have seen your post, how many have engaged with it, and more.
Another way to track your analytics is through a third-party app or service such as Sprout Social or Iconosquare. These platforms offer more in-depth insights than what Instagram provides natively. They can give you information such as detailed engagement data, top followers, and more.
No matter which method you choose to track your analytics, doing so is essential for understanding what content performs well on Instagram and for growing your account effectively.
Showcase your company’s key strengths with highlights
If you’re a small business owner, then you know how important it is to stand out from the competition. One way to do this is to use highlights on your Instagram account.
Highlights are essentially a way to group together similar posts so that your followers can easily see what your business is all about. For example, if you sell jewelry, you could create a highlight called “Jewelry” and then add all of your jewelry-related posts to that highlight.
Not only does this make it easier for your followers to find the content they’re looking for, but it also allows you to showcase your best content in a more organized way. Plus, it makes your account look more professional and put-together – always a bonus!
To get started, simply go to your profile and click on the “Edit Profile” button. From there, scroll down to the “Highlights” section and start creating highlights that represent different aspects of your business. Have fun with it and be creative – there’s no wrong way to do it!
Conclusion
To get the most out of your Instagram marketing efforts, it’s important to track your analytics. By doing so, you’ll be able to see which posts are performing well, which hashtags are bringing you the most engagement, and more. There are a few different ways to track your analytics on Instagram. One is through the native insights feature that is available for business accounts. Easily access the “see insights” option by going to any of your posts. From there, you’ll be able to see how many people have seen your post, how many have engaged with it, and more. Another way to track your analytics is through a third-party app or service such as Sprout Social or Iconosquare. These platforms offer more in-depth insights than what Instagram provides natively. They can give you information such as detailed engagement data, top followers, and more. No matter which method you choose to track your analytics, doing so is essential for understanding what content performs well on Instagram and for growing your account effectively. It’s time to put your newfound knowledge about Instagram advice for small businesses into action.
