When you’re running your ads on Facebook, it can be easy to get distracted by all of the new competitor ads that you see popping up from time to time. The good news is that once you understand how to identify and analyze competitor ads, it’s a pretty simple process that anyone can do. Let’s take a look at how you can learn how to identify and analyze competitor ads on Facebook so that your ads don’t end up being a big waste of money.

Best Tools To Analyze Competitor Ads on Facebook

1. Using Facebook Insights From Competitor Analysis Tools:-  If you’re more of a visual person, you might find it helpful to download some of the free insights from competitor analysis tools. For example, if you’re using Facebook ads to get leads for your sales team, then you can download insights for competitor ads that are driving sales for your competitors. You can also download insights for keywords that your competitors are using in their ads. This can be super helpful because you’re not just looking at the general keywords that your competitors are using in their ads, but you’re also seeing how they’re using those keywords to drive sales. You can also download competitor ad insights from online tools such as Moz and Backlinko.




2. Use the Facebook ad library:-  If you’re looking for a more comprehensive, step-by-step way to learn how to identify and analyze competitor ads on Facebook, then the Facebook ad library might be a good place for you to start. You can find this resource by scrolling down the right-hand side of the ad manager and selecting the library option. From there, you can scroll through a variety of resources that can help you learn how to identify and analyze competitor ads. For example, you can learn how to use the ad library to discover your competitors’ ad insights, find Facebook ads with your competitors’ competitors’ audiences, and track your competitors’ ad performance. You can also use the library to find strategy insights for your ads, find and analyze competitor ads, design new Facebook ads for your business, and more.




3. Utilize SpyFu and Ahrefs to analyze Google Ad Campaigns:- If you’re looking for a detailed, step-by-step guide to learning how to identify and analyze competitor ads on Facebook, then you’ll want to add another tool to your list of must-haves. Specifically, it’s helpful to use two different tools to learn how to identify and analyze competitor ads on Facebook: Google’s AdWords spying tool and SEO tools like SEO SpyFu and Ahrefs.

   First, you can use Google’s AdWords spying tool to get a detailed look at your competitors’ campaigns and ad performance. Once you’ve enabled this feature in your AdWords account, you can see all of the different keywords that your competitors are using in their ads. You can also get a detailed look at which keywords are driving the most clicks for your competitors.

   Next, you can use SEO tools like SEO SpyFu and Ahrefs to get detailed insights into your top-performing content and ad creative on Facebook. Specifically, you can use these tools to get a detailed look at which images are driving the most clicks for your competitors, which headlines are performing best, and more.

   These two steps can be done manually, but they can be time-consuming, especially if you have a large number of competitors to analyze. That’s where these tools come in handy because they automate the process of spying on your competitors, providing you with detailed insights into your top-performing content and ads.




4. Analyze Competitors’ Top-Performing Facebook Content:- If you’re looking for a comprehensive, step-by-step guide to learning how to identify and analyze competitor ads on Facebook, then you’ll want to add another tool to your list of must-haves: competitor ad insights from Facebook.

   Specifically, it can be helpful to use insights from Facebook to help you understand exactly which content is driving the most clicks for your competitors. Once you’ve got this information, you can start to understand exactly what content is most effective for driving clicks. From there, you can start to analyze your content to find ways to improve click-through rates and get more clicks for your business.

Conclusion
With the help of these Facebook insights, it’s possible to identify competitors’ ad strategies and find the best Facebook ad content for driving more clicks. From there, you can start to analyze your content to find ways to improve click-through rates and get more clicks for your business.