In the digital world, websites are one among many mediums to reach out to people. Apart from the millions of websites out there, you will also find apps. These apps are also digital media that users use to access services, content, and more for specific time periods. An app is basically a software application designed to run on smartphones and tablets.
In other words, an app is software that enables users to perform specific functions from their mobile device instead of from a personal computer or laptop. Apps make it easier for people to execute daily activities like booking train tickets, buying medicines, checking bank balances, and more without having to remember multiple usernames and passwords by using a virtual ‘intraspecific lock’ called a ‘single login’ system available in most apps.
What are app store SEO and website SEO?
App store SEO is the practice of optimizing an app’s listing in the app store for the user to quickly find and download it.
The primary objective of app store SEO is to make it easier for users to find your app by making your app’s listing prominent in the app store. The app store listing includes all the information about the app like brand name, app name, app description, app screenshots, app icon, and more. All of these details together help app store visitors quickly understand your app and make a buying decision. Website SEO is the process of optimizing a website for organic visibility in search engine result pages. It is the process of making your website accessible to general internet users through various search engines. It is the process of making your website accessible to general internet users through various search engines. Organic visibility in search engine result pages is the primary objective of website SEO.
Differences between the app store and website SEO
While both app store and website SEO are used to make a digital asset visible to internet users, both are not the same.
The primary difference between the app store and website SEO is the type of digital asset optimized. The digital asset optimized in an app is a software application whereas the digital asset optimized in a website is a website.
Another difference between the app store and website SEO is the goal pursued by both. While both app store and website SEO are used to make a digital asset visible to internet users, both are not the same.
| S.no | Factors | ASO | SEO |
1. |
Definition
|
App Store Optimization is the process of improving a game or application’s visibility in the app stores in Search when users search and Explore when users browse, increasing traffic to the listing and improving conversion rate to produce the most natural downloads possible. ASO is about visibility, which includes search + explores and downloads conversion rate. When searching and perusing the app stores, users are looking for apps. | The goal of SEO, which is also an optimization process, is to improve website positioning. It stands for search engine optimization, which is the process of boosting both the volume and quality of visitors to your website through natural search engine results in Visibility (Search) and CTR (Click Through Rate) on the web search When users search the web, they are looking for content or information. |
2. |
Goal
|
The objective of a mobile app is to increase organic downloads and lower user acquisition costs. | The objective is to increase organic traffic or visitors, and develop digital businesses. |
3. |
Digital space
|
Apple App Store, Google Play Store, Huawei AppGallery, and other digital app stores are available for iOS and Android devices. | Google, Bing, Yahoo, and other search engines can be used in Digital Space for web searches on desktop and mobile devices. |
4. |
Factors
|
On-metadata factors and off-metadata factors are two distinct categories of factors that can be mentioned when discussing ASO. App Name / Title, Subtitle / Short Description, Promotional Text, Description, Keywords field, Visual Assets (including icons, screenshots, and videos), App Listing localization, Developer name, URL, and In-App Purchases names are among the on-metadata factors (App Store). Downloads, Ratings & Reviews, and Backlinks are among the non-metadata factors (Google Play). | On-page factors and off-page factors are two distinct categories that can be mentioned when discussing SEO (typically for websites). Site architecture, user experience, page load speed, meta titles, meta descriptions, content optimization, content quality, user engagement, and responsive/mobile design are all examples of on-page factors. Backlinks and traffic are included in the off-page factors. |
5. |
Tracking (KPIs)
|
The following KPIs or metrics must be considered in order to determine whether an ASO campaign was a success: keyword rankings, top chart rankings, featured tracking, conversion rates for visits and downloads, user ratings, and reviews, organic downloads (from search, explore, and browse), organic uplift, and revenue. | You must consider the following KPIs or metrics, such as Link profile, Keyword rankings, CTR, Organic traffic, Bounce rate, time per session, Revenue, and Google PageSpeed, among others, in order to gauge the and success of SEO. |
6. |
Visibility
|
The top sources of ASO visibility are Search, Explore, Top Charts, Similar / Related apps and Featured. | Google Search, and Google Discover provide majority of SEO visibility (only on Android devices). |
7. |
Investment (budget)
|
You will benefit more from paid marketing (Facebook Ads, Instagram Ads, Google Ads, Snapchat Ads, etc.) if you invest more money into it because non-organic downloads affect visibility and organic downloads. | The visibility of a website is unaffected by paid promotion because SEO, unlike ASO, is unrelated to advertising expenditure. Aside from that, you must spend money on inbound marketing, public relations, and backlinks if you want to improve your SEO. |
| 8. | Time to see results
|
Results of ASO can be observed more or less quickly (in a matter of days), depending on the budget, the industry, the country, and other factors. Therefore, we are unable to state that ASO results can be seen in a specific number of days. | Compared to ASO, SEO is more complex and has more competitors because it requires building a website and creating content (URLs), obtaining of backlinks, and other tasks that take time. You shouldn’t anticipate results of SEO in the first few weeks or months because it’s a mid- to long-term strategy. |
Visibility factor of app store and website SEO
Visibility is the factor that determines the relevance of an app or a website in search engine result pages. To make your app or website visible, app store and website SEO are the primary factors to be focused upon.
The ranking factor of app store and website SEO
To rank a website or an app on the first page of search engine result pages, the level of the ranking factor is needed. The ranking factor of website SEO is the level of quality of content on the website. The ranking factor of app store SEO is the level of quality of the app’s listing. The ranking factor of app store SEO is the level of quality of the app’s listing.
KPI of app store and website SEO
A key performance indicator is a numeric value that represents the level of success of an action or objective.
Conclusion
Website and app store SEO are key factors in making your digital asset visible to internet users. They are essential in attracting traffic to your digital asset, driving engagement and conversion rates and ultimately generating revenue. These factors also play a crucial role in your overall digital marketing strategy. To make your digital asset visible and ranked on top, you must utilize app store and website SEO. The app store and website SEO are the primary factors to be focused upon.
