Today’s digital world is dominated by billions of internet users. Every second, they browse millions of web pages and access various online content. To provide them with a better user experience and drive more traffic to their websites, website owners have started implementing Google’s Accelerated Mobile Pages (AMP) as a solution. If you are unaware of AMP, it is a mobile-friendly web standard that enables publishers to create fast, searchable content for readers on smartphones and tablets. In this blog post, you will discover everything you need to know about AMP and how it can help your business succeed!

What is Accelerated Mobile Pages?

Accelerated Mobile Pages (AMP) is a mobile-friendly format that enables web publishers to create faster, SEO-friendly content. This means that AMP pages are designed to work well on mobile devices. They are also SEO-friendly, so they rank well in search engine results. An AMP page is built using a common set of code that’s stored on the Google servers. To load an AMP page on a mobile device, users do not need to download the Google mobile app. They just need the public URL for the page. After a person clicks on the link, their mobile device will download the AMP code and then display the page.

How does AMP work?

AMP works using a public link that’s stored on the Google servers. To access an AMP page on a mobile device, users just need the public link of the page. The link points to the code that’s served by the website. When a person clicks on the link, the browser on their mobile device downloads the AMP code from the linked website and then displays the page. This is why a landing page created with AMP does not require a Google app or any other third-party app to be accessed; the AMP code does the job for the user. If you want to change the code hosted on Google’s servers, you can do so by submitting a new version of the code to the AMP Registry. The code is then pushed to all the users who have visited the website from which the new code is loaded.

AMP Benefits And Restrictions

AMP is a great solution for websites that have not been designed to work well on mobile devices.

By making your content responsive, the AMP page loads faster on mobile phones and tablets. Moreover, it also helps your website to appear on the first page of Google’s SERPs. But before you decide to implement AMP, you need to first understand its benefits and restrictions.

AMP Benefits

• Faster page loading times.
• Better readability.
• The advantage of not using third-party apps.
• AMP pages are easier to index.
• AMP pages are more likely to be clicked.
• AMP pages are more likely to be referred to.

AMP Restrictions

• You can only use one AMP version on a single domain.
• You can’t use tracking cookies and javascript to alter the content on AMP pages.
• You can’t use images or gifs on the pages that are served by the code.
• You can’t use a cached version of the code for users who have already visited the page.
• You can’t change the source code of the pages served by the code.
• You can’t host the content on another domain and link to it using the AMP code.
• You can’t create a URL that redirects to an AMP page.
• You can’t create an AMP version of your website that’s available to all users.
• Your website will be demoted in Google search results if the number of users accessing your site through the AMP code is more than the number of users accessing your site through the normal code.
• Your website could get banned from Google search results if the AMP version is found to be spammy.

Why you should create AMP landing pages

You want to drive more traffic to your website, increase brand recognition, and improve your search engine rankings. To do so, you need to create fast, mobile-friendly content. AMP pages are the solution to such challenges. Unlike normal pages, which take around 5 seconds to load on mobile devices, an AMP landing page is effectively optimized for Google’s mobile search engine. It is SEO-friendly, and it ranks well for the search terms that people enter into the search box. Apart from that, an AMP landing page has additional features that normal landing pages don’t have. For example, AMP pages have instant answers that answer the user’s questions, a faster loading time, and more engagement.

Conclusion

As you can see, AMP is an excellent solution to improve the speed of your website and provide a better user experience to mobile visitors. Now you know everything you need to know about this solution, so you can decide if it is right for your business. If you want to take advantage of this opportunity, you have to implement AMP on your website as soon as possible. It will take a bit of time and effort to set it up, but the benefits are well worth it. Before implementing AMP on your website, you should understand how it works and what benefits it brings to your business.