Facebook advertising is one of the most cost-effective ways for businesses to reach their target audience. Depending on your business, you might be wondering what ads are right for you. And if you aren’t quite sure where to start, we’ve got some answers for you. In this article, we’ll explain what type of ads are best for your business, as well as tell you about the specific features that each type has to offer.

Facebook Ad Types: What are They?

1. Facebook Ads with Video
   One of the best ways to grab your audience’s attention is through video.Videos also tend to get more shares and reactions than images. In fact, according to a study by Brightcove, videos with images get 2.6 times as many clicks as videos without images. With this in mind, it’s no wonder that more and more businesses are turning to Facebook video ads to increase their brand awareness and generate leads. But which type of video ads are best for your business? Well, depending on your product or service, one type of video might be more effective than another. For example, if you sell beauty products, a video about a product review might be more effective than a video about a vacation. You might also find that certain demographics respond better to different types of video ads. For example, if you run a dog-care business, a video about training new dog tricks might be more effective than a video about the benefits of coconut oil.




2. Facebook Ads with Photos
   Facebook ads with photos are ideal for businesses that sell products or services that are related to images. For example, a pet-food business might find great success with ads that feature images related to pets. When it comes to choosing which photos to use for your Facebook ad, don’t be afraid to experiment. What might work well for one product or service might not work so well for another. For example, insurance ads featuring photos of mountains might be less effective than ads featuring images related to nature. Don’t forget that you can also use your Facebook Ads Manager to create variations of the same ad with different photos. One popular variation is to use a photo of your product and then create another ad with a completely different photo that has a similar look to boost the ads’ effectiveness.




3. Facebook Ads with AdsBuilder
   Many businesses start their Facebook advertising journey by creating ads with a simple Facebook pixel. However, ads with a pixel often don’t give your ads the boost they deserve. That’s where AdsBuilder comes in. With AdsBuilder, you can create a single ad and then use different ads variations. For example, you can create an ad with a headline, image, and body, but then create a different version of the ad with a different headline and image. This way, you can see which ads are driving the most clicks, clicks that convert into leads, and which are the least effective. If you find that certain ads aren’t performing as well as others, you can make adjustments to boost their effectiveness.




4. Facebook Ads with Sumome
   One thing to keep in mind is that the type of Facebook ad you choose is largely based on your target audience. For example, if your target audience is women between 30 and 50 years old, you might be better off creating a video ad that features a woman talking about the benefits of your product instead of a video ad with a man talking about it. Similarly, if you sell yoga mats, you might be better off creating an ad that features a woman in a yoga pose to target women in this age group. So choose the type of Facebook ad best suited for your business and target audience.




Conclusion
Facebook advertising is an excellent way to grow your business and reach new customers. With so many options and types of ads, you’ll never run out of possibilities for which ads to use. As you can see, there are many different types of Facebook ads, each with its own set of advantages and disadvantages. Which type of ad you choose will largely be based on what your specific business needs are.