Finding your competitors on Facebook is a great way to keep tabs on their marketing strategies and find opportunities to get in front of their target audience. After all, not only will finding the competition drive your business, but it can also be a helpful tool for any other businesses that use the social network as well. With that said, there are several steps you must take in order to find your competition on Facebook effectively and efficiently. In this blog post, we’ll go over everything from using third-party tools to analyze competitor activity on the platform, as well as tips and tricks for sniffing out potential competitors faster than they can track you down themselves.
Use Third-Party Tools
To find your competitors on Facebook effectively, many of the first steps you’ll take involve using third-party tools. With these, you’ll be able to track your competitors’ posts, pages, and presence on the platform in a more detail way than you could with just your own eyes. Before we move on to these tools, though, it’s important to note that you need to take into account the laws in your country when doing so. In some areas, it’s completely legal to track and acquire information on your competitors, while in others, it could be considered a form of stalking. It’s best to do some research on the subject of Facebook and competitors in your area before diving in.
Analyse Competitors’ Posts and Pages
While it’s definitely important to keep an eye on your competitors in real-time on Facebook, there’s also a ton of value in analysing and reviewing the content they’ve published in the past. With this in mind, your first step in finding your competition on Facebook should be to analyse and review the content your competitors have posted in the past, as well as the posts and pages they’ve linked to. With these, you can get an idea of how your competitors’ content styles and marketing strategies typically go. You can also get an idea of how they’re currently marketing their products and/or services, as well as get a peek at what they might be planning to do in the near future.
Check Brand Ads
When it comes to finding your competition on Facebook, one of the best tools you have at your disposal is the ability to check your competitors’ brand ads. With this, you can see which brand ads your competitors are currently running on the platform, as well as track their click-through rates (CTR) and performance over time. With these, you can see which ads are performing best and find opportunities to target your own ad copy, thus boosting your brand’s reach on the platform.
Find Custom audiences
Next, you’ll want to find a way to find your competitors’ Facebook fans. With this, you can find Facebook fans of your competitors that have either been set up as your competitors’ customers, or that you can create as your own. With these, you’ll be able to create custom audiences and then boost the overall reach of your posts, as well as boost your reach on posts that your competitors have also posted on the platform. Alternatively, you can also use Facebook’s built-in audiences feature to find your competitors’ fans. With these, you can boost the overall reach of your posts, as well as boost posts that your competitors have also posted on the platform.
Track Competitors’ News Feed Activity
When you’re ready to find your competition on Facebook, you’ll also want to keep an eye out for any news feed activity your competitors are performing. With this, you can see which of your competitors’ posts your competitors have liked on their news feed, as well as see when your competitors’ posts are receiving likes and comments on their news feed. With these, you can find out when your competitors’ posts are getting attention, as well as get a glimpse at what your competitors’ followers are saying about them online. When it comes to following your competitors’ news feed activity, however, it’s important to note that you should only do this if you have their permission. If you don’t have their permission, you could be viewed as violating their privacy settings and could get banned from the platform.
Keep an Eye on Live Streams
An important final step you should take when trying to find your competitors on Facebook is to keep an eye on your competitors’ live streams on the platform. With this, you can see what your competitors are currently streaming on their live streams, as well as get a glimpse at what they’re currently talking about. With these, you can find out what your competitors are currently talking about, as well as find out when your competitors are streaming. You can also use these resources to see what your competitors are doing and find out how you can do the same.
Conclusion
Finding your competitors on Facebook is a great way to keep tabs on their marketing strategies and find opportunities to get in front of their target audience. With that said, there are several steps you must take in order to find your competition on Facebook effectively, including using third-party tools to track your competitors’ posts, analysing competitors’ content, checking competitors’ brand ads, creating custom audiences, and tracking competitors’ news feed activity.
